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Our Story

Our goal is to make sure each and every one of our customers leaves with a smile!

If you have never shopped with us before, you’re in for a real treat! Here at The Castle Jewelry, we offer the largest selection of estate jewelry that you can find – at prices lower than what it costs to make them! We also sell new and designer jewelry for the fraction of what you’ll pay in a retail store! We have been in business since 1988 and in that time, have grown to 11 stores across Kentucky and Ohio. You can find all of our locations here. Each store is fully staffed with a team of dedicated and knowledgeable professionals providing the highest quality jewelry at the lowest prices.

We are proud to announce we have an A+ rating with the Better Business Bureau and the Jewelers Board of Trade. We are a Top Rated Seller on eBay with 100% feedback on over 6500 reviews! Every once in a while, someone will tell me that they’ve found a piece of jewelry for less money at another store. The first thing I ask is, “Which one of our other stores were you shopping in?” If they say anywhere else besides The Castle, I ask what the quality of the diamonds or gemstones were. Many times, they cannot answer and that is not their fault! This is usually because the sales associate did not provide any information regarding the quality of the jewelry they were interested in buying.

At The Castle, our sales associates attend training classes every other week and everybody is trained by GIA (Gemological Institute of America) standards on how to grade diamonds. In turn, we like to impart that knowledge to our customers. We will teach you how to use a loupe and train you to be able to spot inclusions – or lack thereof – in diamonds you are interested in. We will then show you how to apply that knowledge to clarity and color charts so you know exactly what you are buying! We encourage you to look around at other stores, armed with this knowledge. When you compare quality, you won’t find a better deal anywhere on the planet.

How are we able to sell jewelry so much lower than the competition?

Being a pawn shop plays a role in that; the interest on our pawn loans pays a large portion of our overhead. The way we buy our jewelry also plays a role in our competitive advantage. The secret is – we pay for our inventory when we receive it. Almost all other retail jewelry stores get their inventory on memo, which means on credit. Retail jewelry stores take at least six to nine months to pay the manufacturer. The fact that they operate on the manufacturer’s money is bad enough- what makes it worse is that they always want to return what they did not sell against what they owe. In the end, retail stores wind up paying much more than we do, so they mark up their jewelry much more than we do.

Therefore, we can sell for much less!

How do I know what is new and what is reconditioned?

This is a good question! At The Castle, our new jewelry has two tags and our reconditioned jewelry has one. If we didn’t do this, even we would have a hard time telling the difference! We have jewelers that work onsite that clean, buff, polish, and check for defects on all of our pre-owned jewelry to ensure they look brand new! If it doesn’t match our expectations, we don’t sell it! We are so confident in the work our jewelers do that we offer the same warranty on our reconditioned jewelry as the manufacturer’s warranty on our new jewelry. We do not charge any extra for this warranty! It’s included in your purchase price.

Did you know that retail stores sell used jewelry?

They do! Every retail jewelry store has the same trade-in policy that we do here at The Castle. However, other stores simply resell these pieces that were traded in and advertise them as brand new. The only exception is Cartier, as they do not take trade-ins.
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Does the castle repair any type of jewelry?

While our jewelers are professionally trained when it comes to the restoration of our pre-owned jewelry, their expertise does not stop there! We are proud to offer a full service, world-class repair department located in our New Circle Road store that can complete most jobs within one business day! Our repair services cost a fraction of what you would normally pay, too.
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I could go on and on about everything that The Castle Jewelry does, but I want you to be able to get back to browsing the site! Just one more thing – all of the prices you see online have already been marked down. We guarantee the lowest price on jewelry! If you see anything on our website that you are interested in, I will help you find a way to make it yours! Contact me,  Allee Shaffer, at 859-309-0041 for inquires you have.

Happy shopping!

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Make an Appointment

Let us know what time works best and we will be here to answer any questions. Our online jewelry is located at our New Circle Rd store in Lexington, Kentucky but most of our jewelry is not on the sales floor so we will need a scheduled time to have it prepared for you to see.

For same-day appointments, please call Allee at (859) 309-0041

example: 11/27/17
example: 1:00pm