If you’re shopping for an engagement ring, you’ve most likely been visiting jewelry stores looking for the perfect diamond, but do you know when or why the diamond became the main stone used in engagement rings?
The First Diamond Engagement Ring
The first recorded use of a diamond engagement ring is in 15th century Austria when Archduke Maximilian commissioned a diamond ring for Mary of Burgundy. While this was not the first engagement ring, which many anthropologists date back to ancient Rome, it was the first time a diamond was used.
This first diamond engagement ring did not necessarily change the course of history for soon-to-be-brides, however. It did, though, make diamond rings a trend among the nobility of Europe.
“A Diamond is Forever”
In the early to mid 20th century, the supply of diamonds coming from the De Beers diamond mines in South Africa was outpacing the demand for the precious stones. To counteract this, the company embarked on a campaign to convince young men that diamonds should be the only symbols associated with romance.
This campaign used the slogan “Diamonds are forever”, which has gone on to become one of the longest lasting and most recognized campaign slogans of all time. It also helped make engagement rings synonymous with diamonds, thus altering the way engagement rings are bought and sold forever.
Diamond engagement rings are obviously not the only option, but they have been the most popular choice for engagements over the course of the last 50 years and we have De Beers to thank. So, the next time you’re in a jewelry store shopping or admiring all of the beautiful diamond engagement rings, you will know how the tradition came to be.
And if you are looking for a diamond engagement ring, contact Brittany at The Castle Jewelry or stop by one of our jewelry store locations in Kentucky or Ohio today!